Thursday, January 22, 2009

The history of the Noni fruit

Thousands of years ago...

... overseas sailors crossed the oceans in small canoes and they settled down in the French islands of Polynesia. The space in the canoes was very limited and they only transported what was essential for them to survive.

Morinda Citrifolia plant history also exists in the tropical world. In Malaysia it is called MENGKUDU. In the Pacific Islands it is called NHAO. This plant is recognized all around the islands of the Pacific: as the Nonu in Samoa and tonga, as NONO in Raratonga and Tahití, and as Noni in Marquises and Hawai islands. Tahiti coast

Morinda Citrifolia fruit was a source of important food for the first Polineses who consumed it during starving times. People of Burma cooked the green fruit and they ate it up raw with salt. Amazingly all the parts of Morinda Citrifolia plant, such as: seeds, leaves, roots and bark are used.

Ancient towns of the region that now are known as French Polynesian colonized islands all around the South Pacific.

Noni plant grows in the magnificent and beautiful islands of French Polynesia(the well known island is Tahiti).

Tahiti coast In this tropical paradise Noni has its origin where Noni is harvested by the native towns which have had benefits of its qualities for a lot of time. Mature Noni fruit has approximately the size of a tomato. Besides the very well-known qualities of this astonishing plant, it has been used through centuries like a pure food in times of hunger. Truly, this plant occupies an unique place among the marvels of the nature. The group of islands known as Tahiti it have the best conditions for water and air to Noni growing.

TAHITIAN NONI™ grows to a bigger height in Tahiti than in any other place. When investigating this fabulous plant, TAHITIAN NONI™ International determined that Tahiti was the best source in Noni due to the ideal climate and soil conditions and because of the islands are still in its pristine condition.

TAHITIAN NONI™ International has signed an exclusive agreement with the Agriculture Ministry of Tahiti for export TAHITIAN NONI™ 100 pure%.

AN IMPORTANT SOURCE OF FOOD

NONI flower Noni tree’s fruit has been used for centuries as a food source. First Polynesians recognized their pure value and consumed the fruit during starving times. During the Second World War, the soldiers assigned to the tropical islands learned from the Polynesians native towns how to eat Noni fruit to maintain their force. The fruit became one of the bases of the diet of Raratonga, Samoa and Fiji towns who ate raw or cooked fruit. The aboriginal ones of Australia also liked this fruit. In Burma, the green fruits were cooked dishes on curry, while the mature fruit were consumed raw with salt. The seeds, leaves, barks and roots have also been consumed by people that are familiarized with the qualities of this not very usual plant.

PERHAPS THE MOST IMPORTANT PLANT IN POLYNESIA

Polynesia towns, as well as their ancestors, have used Noni fruit for centuries.

Noni usually is taken on its own, but sometimes is mixed with other natural grasses to obtain a specific result.

Old manuscripts of the arts to cure that they passed over generation by generation, mention Noni fruit as the main ingredient of their preparations.

What is noni?: The fruit and the plant

NONI leaves Noni is a natural fruit that enjoys a rich tradition among the towns of Polynesian.

The promotive qualities of Noni have been registered through generations among the towns of South Pacific, New Zealand, Australia, Malaysia, India and the Islands of the Caribbean.

The native healers of Polynesia share countless traditional uses of noni; they use noni fruit and noni juice for several benefical purposes. Each part of noni plant has different uses. It has been used for centuries as a nutritious complement, skin moisturizer, nutritious supplement, shampoo and sometimes as cleaner, due to multiple applications that the fruit acquires from island to island.

The Tahitian Noni International Company determined that Tahiti was the best source of noni fruit, due to the ideal conditions of climate and soil and because the islands of French Polynesia are still in its pristine condition.

From tree to bottle
The Tahitian Noni International Company in order to achieve success in crop process and manufacturing, realized a carefully study made by scientist researchers named Stephen Story and John , who investigated carefully the noni fruit, noni tree, environment, like ancient Tahitians made it using this valuable fruit. Noni fruit is sun ripened naturally, then hand-picked, (harvested ), packed, transported and processed in order to keep intact its natural benefits. Our insurance quality system takes care that the properties are preserved.

In conclusion, we have advanced so far in order to assure our quality product in optimal conditions according to the International Tahitian Noni Control, since we have a complete Control Process from hand-picking to delivering the final product in hands of consumers.

CHARACTERISTICS OF NONI PLANT

NONI fruits It is considered one of the most beautiful plants in the islands and it is an important component of all Polynesian traditional garden . The plant reaches an approximate height from 15 to 20 feet (5 - 7 meters) and it produces its fruit during the whole year. The flowers of the tree have a creamy white color. When it is mature the fruit becomes yellow and then white. It has the approximate size of a tomato.

The fruit of Morinda Citrifolia plant yields a strong flavor juice that has been used in the Polynesia during more than 2000 years for its health benefits .

Plant and leaves of NONI Traditional healers pick up the fruit before it is completely mature and they place it inside a flask which is exposed to the direct sunlight. When it is totally mature a puree of the fruit is made and the juice is extracted using a cloth. Now the juice is ready to be used.

Noni has been very appreciated in Polynesia for centuries, but until now it has never found a market in the occidental world. The Tahitian Noni International Company is the first one in offering Noni to the North American consumer.

Tahitian Noni

NONI bottle Tahitian Noni International is the first company which introduced noni fruit to the market. Tahitian Noni International Inc grows noni exclusively in French Polynesia. Tahitian Noni International discovered this fruit in French Polynesia. The nutritious minerals of the planet combined with the pure and clean water, tropical air of the islands and everything all together comes to perfect the place where noni grows.

Tahitian Noni International has the only one equipped laboratory and an exclusive qualified personnel for the ongoing noni fruit research. Nobody knows more about noni fruit compared than Tahitian Noni International Inc.

Tahitian Noni International is the first worl-wide company in developing a complete crop processing, packing and transportation system "from the tree to the bottle", no other company has the access to this system.

90% of the whole Noni juice that is sold in the world is TAHITIAN NONI™ Juice.

The TAHITIAN NONI™ trademark is being recognized as much as PepsiCo and Coca Cola. It is the new discovery in healthful drinks and arose as the leader in this big market. Everybody will be able to recognize noni benefits and will recognize The TAHITIAN NONI/trademark as the standard of this category.

From a very impressive high profits in the first year with sales at about $6 million dollars, up to an extraordinary fifth year with $400 million dollars, Tahitian Noni International has assured its place as one of the companies of quicker growth in all the times.

With operations in more than 75 countries, International TAHITIAN NONI™ will continue dominating the market of noni products.

In the first 7 years it has become the fourth private company of fast growth in the world.

An incomparable trajectory

  • 1996: Tahitian Noni International begins its first six months of commercial activity and records the amount of $3,5 millions in sales
  • 1998: TNI grows quickly at an international level while is expanding through Europe, Asia, South America and Australia
  • 1999: The explosive growth at international level continues in Japan, Mexico and Hong Kong
  • 2001: It occupies the Inc. Magazine’s number 26 in the USA 500 private companies of fast growth
  • 2002: The new central office, of 150.000 feet squares, is inaugurated in Provo, Utah
  • 2003: The first TAHITIAN NONI Coffee™ opens its doors in Japan
  • 2003: "The legend of Johnny Lingo", a full length motion picture financed by Tahitian Noni International, opens in theatres of the United States.
6 steps to assure the quality product:

recollecting NONI fruit - All the collectors are trained by qualified personnel of Morinda™.
- Our qualified harvesters inspect the fruit and check their maturity, quality and purity.
- Our expediter agents inspect the fruit in each island.
- Our personnel inspect the fruit at his arrival to Tahití.
- The puree is tested to verify its purity.
- The ingredients of the flavorization system are analyzed to see that they fulfill strict specifications.



NONI MUST BE HARVESTED, PACKED, TRANSPORTED AND CORRECTLY PROCESSED TO PROTECT ITS NATURAL CHARACTERISTICS.

What does make the TAHITIAN NONI™ Juice, something unique?

Scientific research TAHITIAN NONI™ Juice contains pure juice of Morinda Citrifolia plant. Tahitian Noni International, with the help of Ralph Heinicke, is the only company in the world able to provide the consumers the highest quality in TAHITIAN NONI™ Juice, as a result of wide investigations.

TAHITIAN NONI™ Juice arrives at the market as a pure juice. It is not desiccated, or dehydrated by freezing. Tahitian Noni International owns a process that guarantees that the active ingredients remain intact.

MORINDA CITRIFOLIA PLANT GROWS IN THE WILD. TNI OBTAINS ITS SUPPLY OF NONI FRUIT FROM TREES THAT ALREADY EXISTED AND FLOURISH ON FRENCH POLYNESIA.